Bilisim Teknolojilerinin Sirket Performansina Katkisi ve Bir Arastirma

The book "The Contribution of Information Technologies to Company Performance and a Research" by Gülten Demiral provides a comprehensive analysis of the role of information technologies in corporate performance. It examines how technological investments can not only enhance efficiency but also create a competitive advantage. The author argues that merely using technology is not sufficient to improve corporate performance. Rather, the ability to implement and develop strategies that are difficult to imitate is crucial. The book highlights the various factors that influence the success of information technologies and offers a model that has been tested on companies in the BIST 100 Index. It is a valuable resource for professionals and students who wish to engage with the challenges and opportunities of digital transformation in businesses.