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Earn money with bees! A comprehensive guide for all beekeepers who want to bring their products to market. It explains the marketing mix specifically tailored to beekeeping products. Learn how to create market-ready products from the products of your bees. Are you a beekeeper with more honey and goods from your bees than you can consume yourself? Why not sell successfully? This book shows you how. It provides a compact guide to doing so. It is based on the extended marketing mix and applies it specifically to beekeeping products. You will learn how to turn your bees' products into appealing, market-ready items, set prices for them, and sell them through direct sales, online, at markets, or through resellers. Additionally, you will find information on how to successfully attract customers to your beekeeping business and retain them long-term.