Beziehungsmanagement in der Automobilindustrie

The motivation of this work is to analyse the importance of relationship management between automotive suppliers and automotive manufacturers (so-called OEMs) in the current market situation and to evaluate it in relation to the corporate success of the suppliers. The aim of the work is to highlight the most important success factors of this relationship and to quantify and evaluate the relationship characteristics that cannot be directly measured. The conceptualization of an industry-specific OEM Relationship Management (ORM) model and its influencing and influencing factors is confirmed. The results of the empirical study can be used to derive differentiated recommendations for action for German, medium-sized suppliers with regard to ORM.