Beyond Storytelling

Beyond Storytelling presents various approaches, methods, tools, and concrete examples for working with stories in organizations. The book aims to illuminate both fundamental aspects and concepts of narrative approaches in organizations, as well as to demonstrate the potential of these approaches for marketing, communication, organizational development, coaching, knowledge management, and learning in organizations through specific practical examples. This book is an invitation to broaden the work with stories beyond just telling attractive tales. The various contributions in the book develop a transdisciplinary approach that understands stories as a fundamental principle of human thinking, feeling, and acting. The narrative methods and approaches presented enable organizations to open up new spaces for thought and action.