Betrug im Online-Marketing

Bachelor's thesis from 2014 in the field of Media/Communication - Other, grade: 1.0, Hochschule Fresenius Idstein, language: German.

Abstract: Online advertising is becoming an increasingly important supplement for many companies alongside traditional advertising channels. A significant advantage over previous advertising methods is the ability to track responses and document the success of digital advertising. This allows businesses to determine which advertising measure most likely led to a successful transaction. Consequently, the advertising performance can be compensated accordingly.

The internet has created entirely new sales opportunities and business ideas that are solely based on the principle of generating advertising revenue. Advertising on the internet is not only possible for large website operators, which is why almost every small website operator uses it to finance their online presence.

However, among the multitude of advertising space providers, there are also some fraudsters who attempt to obtain unjustified commission payments through various techniques. For companies advertising online, it is crucial to recognize the most common of these methods and to take appropriate countermeasures to minimize potential damage as much as possible.