Betriebswirtschaftslehre (Print inkl. eLehrmittel, Neuauflage 2022)

Why do companies exist? What strategy leads to a company's success? How is production organized effectively? This book presents the fundamentals and interconnections of business administration in an engaging and competent manner. The practical teaching resource is aimed at secondary school students (high school and vocational maturity) who are specializing in economics and law. It is also suitable for higher vocational education and training courses. Newly, the book addresses topics such as corporate social responsibility, banking, insurance, business methods, and additional aspects of human resource management. Furthermore, a workbook is now available, allowing students to apply and deepen the material covered in this teaching resource.