Betriebswirtschaftslehre II für das Höhere Wirtschaftsdiplom HWD

Anyone running a business needs a solid understanding of business management. This involves positioning the company within the economy, markets, and its environment, interpreting it, and deriving development opportunities from it. Business Management II provides a clear approach to topics such as business models, goal-setting processes, strategy and culture, organization, performance creation, optimization, and innovation.

The learning objectives and content of this teaching material are aligned with the regulations for the Higher Business Diploma (HWD) of the Association of Swiss Management Schools (VSK). It contains clearly understandable texts with illustrative graphics. Numerous examples ensure practical relevance, while summaries and review questions and answers assist in monitoring learning progress.

This teaching material is suitable for use in the classroom as well as for self-study. The content is aimed at all individuals who wish to qualify for a higher commercial management position, particularly in preparation for the nationally recognized qualification "Higher Business Diploma VSK (HWD VSK).".