Betriebswirtschaftslehre für technische Kaufleute

Setting up a business involves many questions: business plan, choice of location, legal and organizational form? A company has to deal with the economy and markets as well as with its own environment. This teaching material offers a clear introduction to these topics, introduces the St. Gallen Management Model, the typology and connections of companies and deals with selected management problems.Learning objectives and contents of this teaching material are based on the guidelines for the examination for technical businessman / woman with federal certificate. Clearly understandable texts with numerous graphics, examples and summaries facilitate access to the material and create a link to practice. As a special feature, this teaching aid contains a poster with graphics of the key contents as well as special exercises for deepening the material and preparing for exams. This teaching aid is suitable for use in the classroom as well as for self-study. The content is primarily aimed at students preparing for technical business exams. In addition, it can also be used on a topic-specific basis in other courses of higher vocational education.