Betriebswirtschaft verstehen. Schweizer Ausgabe. Lehrbuch

Information about the title: The proven chapter structure is strictly oriented towards the St. Gallen Management Model: guiding questions, key terms, anchoring and orientation within the model, company examples, theoretical chapters with further examples, and tasks. What's new: updated company examples and statistics, consistently aligned guiding questions and examples as an introduction to the chapters, an expanded range of tasks at the end of the chapters, and targeted references to the use of materials available for download. Information about the series: Some produce chocolate, others offer insurance, and yet others research products for the future. All activities take place in companies. How do these companies operate? What contributes to their success, and why do some companies fail to survive? The textbook on business administration.