Betriebswirtschaft und Management

"Business Administration and Management" is the standard work for practice and education. This management-oriented business administration textbook illustrates the tools that can be used to optimally design the structures and processes of a company. The book provides a comprehensive introduction to all entrepreneurial functions: companies and their environment, marketing, supply management, production management, accounting, financing, investment and business valuation, human resource management, organization, and management. This book serves both as a textbook and a reference work. Particularly helpful are the clear structuring of the content, the many illustrative graphics, and the extensive index.