Beschaffung in China

How should German buyers in China conduct negotiations with Chinese suppliers in order to achieve an optimal result? This is the question the present study deals with. Global sourcing has become a trend due to the strong cost pressure. China as one of the most interesting procurement sources is attracting more and more German companies. Of course, expanding sourcing to China not only has many advantages, but also involves certain risks. Only if companies know the opportunities as well as the risks can they benefit from the opportunities offered by the Chinese market. This is where Ying Sun comes in. She clearly explains how negotiations with the Chinese can be successful, what cultural peculiarities the German buyer must take into account, how best to prepare himself, and what is the best way to make a deal.