Digital marketing for SMEs

German, Marc K. Peter, 2020
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As part of digitalization, SMEs want to redevelop their marketing strategies. This requires current and extensive know-how from employees. What new opportunities are available today for reaching and acquiring customers? To what extent can these methods be implemented by smaller companies without huge financial commitments? 25 specialists have compiled methods, information, experiences, and tips, offering this gathered knowledge in a handbook for forward-thinking employees of SMEs.

Key specifications

Language
German
Book cover
Paperback
Author
Marc K. Peter
topic
Social sciences
Subtopic
Marketing
Year
2020
Number of pages
320
Item number
14607603

General information

Publisher
Beobachter
Category
Reference books
Release date
12.1.2021

Book properties

topic
Social sciences
Subtopic
Marketing
Language
German
Author
Marc K. Peter
Year
2020
Year
2020
Number of pages
320
Edition
1
Book cover
Paperback

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