Behind the Search Box

"Behind the Search Box" by ShinJoung Yeo offers a critical analysis of the search engine industry, particularly in the context of Google. The book examines the transformation of Google from a symbol of enlightened capitalism to an example of monopolistic practices and labor exploitation. Yeo highlights the political and economic structures that shape the development of search technologies and analyzes their impact on society and culture. By considering the global information economy and geopolitical influences, the role of search engines as commercial services is called into question. This academic work provides a thorough exploration of the complex relationships between information, capitalism, and the social dynamics that influence our way of life.