Es muss wie ein Unfall aussehen

Today is a good day for writing. "It Must Look Like an Accident" is anything but a scientific textbook. It amusingly recounts the everyday life of a professional copywriter and his daily work with celebrities like Harald Schmidt, Stefan Raab, Kurt Krömer, and Olaf Schubert. Almost incidentally, the successful author and university lecturer provides small exercises that equip readers with the tools for any text task, no matter how small or large, to learn creative writing.

Tankred Lerch is a professional writer. Two of his books have become bestsellers, and series like "Stromberg" or "Morden im Norden," for which he has written screenplays, are award-winning successes. In this book, he offers valuable tips and assistance in an entertaining and skillful manner for anyone who wants more than just to put content on paper. Tankred Lerch does not claim to turn every writing enthusiast into a Thomas Mann or Dalton Trumbo. However, he is confident that he can help anyone write lively and emotional texts that inspire others, whether it’s for daily emails, the next job application, their first short story, or even a book, screenplay, or novel.

The book is an entertaining writing workshop and a delightful read for anyone looking to expand their skills or become an author.