Design Thinking

German, Michael Lewrick, 2018
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Design Thinking is now applied in various fields. Multinational companies seek decision-making foundations for their digital strategy and transformation through this mindset. Start-ups create new business models and ecosystems. Design Thinking helps them develop simple and elegant solutions. This enables them to quickly gain market shares or reach new target groups. Cities and municipalities utilize the collaborative approach to design smart solutions for their citizens. Service companies continuously improve the customer experience chain through Design Thinking, creating unique customer interactions across various channels. Non-profit organizations use the paradigm to find new ways to optimally engage individual stakeholders. The book "Beck kompakt: Design Thinking 2.0" presents the key aspects in a concise format.

Key specifications

Subtopic
Business Administration
Language
German
Author
Michael Lewrick
Year
2018
Number of pages
160
Book cover
Paperback

General information

Item number
7154971
Publisher
Beck C.H.
Category
Reference books
Manufacturer No.
K5 066251398
Release date
1.3.2018

Book properties

Subtopic
Business Administration
Language
German
Author
Michael Lewrick
Year
2018
Number of pages
160
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.09 kg
Climate contribution
CHF 0.11

Product dimensions

Height
160 mm
Width
100 mm
Weight
119 g

30-day right of return if unopened
No warranty

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