Bau-Marketing

Construction companies today generate a growing share of their sales through construction-related services - for example, through facility management. They also generate a high proportion of their total construction output outside Germany. This gradual change in the service portfolio is accompanied by a growing importance of marketing in most construction companies. This book therefore presents the fundamentals of marketing, taking into account the special features of the construction industry. The author also examines companies and sales markets with a clear construction industry focus from a marketing perspective. Concrete case studies round off this book.