The Performance Paradox

"The Performance Paradox" by Eduardo Briceño is an insightful professional book that explores the complex relationship between continuous performance and actual success. Briceño highlights how the pursuit of constant peak performance often does not lead to the desired results. Through examples and personal stories, such as that of Anjali, who feels overwhelmed in her job, the author illustrates that it is not just about hard work, but also about how to enhance one's efficiency. The book offers valuable insights into the challenges many professionals face in their daily work and encourages finding new ways to optimize performance. It is an essential read for anyone in the business field looking for ways to improve their professional efficiency without overwhelming themselves.