Bachelor + Master Social Media im Personalmarketing: Einsatzmöglichkeiten von Social Media Instrumenten

This work deals with the significance of the social web for personnel marketing. The aim is to highlight the challenges that personnel marketing must overcome, why traditional tools may reach their limits in this context, and why the social web can serve as a new approach. To this end, the individual social media applications are analyzed to determine how they can be effectively used in personnel marketing and what strengths and weaknesses arise from them.