Bachelor + Master Marketing für Zielgruppe der Best Ager: Konzeption von Reiseangeboten

Best Agers represent a very attractive target group for the economy, especially for the tourism industry. Seniors in Germany not only enjoy traveling a lot, but they also have above-average incomes and are willing to spend this for their own well-being. This work illustrates why the senior target group is particularly important for the tourism industry. It provides approaches that travel companies can implement to more effectively and successfully reach Best Agers during times of demographic change in Germany. Additionally, the heterogeneous target group is examined more closely regarding their behaviors.