Bachelor + Master Der Internationalisierungsprozess von ALDI SÜD: Eine Überprüfung des Uppsala Modells

The homogenization of the world through technological advancement, deregulation of global trade, and faster access to knowledge brings, among other aspects, an increased international expansion of many companies. Companies are no longer exclusively active in their home markets but are increasingly seeking foreign markets that they can successfully penetrate. For this reason, economic research has developed numerous models in the past that attempt to explain the ongoing internationalization of companies. One of the most well-known approaches is the Uppsala model of the internationalization process of companies, developed by Jan Johanson and Jan-Erik Vahlne, which was introduced in 1977. Additionally, it can be observed that the grocery retail sector in Germany is undergoing a transformation.