B2B Services Marketing

The book "B2B Services Marketing" offers a comprehensive analysis of the B2B service sector in the Middle East. It is based on extensive research and serves as a unique resource, as no comparable studies on this topic have been published to date. The data has been evaluated using the best analytical methods, and the results are presented clearly and understandably. The insights are relevant for all types of B2B service providers, as they help them market their products more effectively. In particular, the four segments of business customers identified in the book within the insurance sector provide valuable guidance for insurance providers to strategically position their products. The thorough research and the resulting findings make this book essential reading for anyone involved in service marketing, especially for companies in the insurance industry.