B2B Erfolg durch eMarkets

Study paper from 2006 in the field of Business Administration - Offline Marketing and Online Marketing, grade: 2.3, Berufsakademie Emsland in Lingen, course: eBusiness and Information Systems, language: German.

Abstract: The primary goal of a company is to secure its existence for the future. Due to the rapid development of global markets, production companies are required to align their business and logistics processes optimally with customer needs. The emergence of new internet technologies has fundamentally changed the conditions for companies. The effects are felt across all areas of the business. The internet facilitates global communication between companies. In procurement, purchasing platforms will reduce costs. Electronic marketplaces lead to global networking. Innovative specialized portals will revolutionize sales channels and the maintenance of customer relationships. Those who want to succeed in the long term must differentiate themselves and enter the international market early. Strategic partnerships are crucial for quick market success. This paper demonstrates how Business-to-Business success is influenced by eMarkets. It addresses the definition, development, and creation models, as well as arguments for and against eMarkets. Additionally, the prerequisites and the correct implementation of eMarkets are explained.