Wirtschaftliche Potenziale von Business Intelligence in der Industrie

What potential does Business Intelligence software hold? Can the benefits be measured? And if so, how? These are the questions companies face in the age of globalization. Due to global competition, constant changes in the framework conditions, and rising customer expectations, cost pressure is increasing, particularly in the industrial sector. Therefore, deriving business-relevant insights from data, the raw material of the 21st century, is becoming increasingly important for business success. This book addresses the potentials of BI software that supports this insight generation through targeted ad hoc processing and appropriate data visualization.