Die Vertriebsoptimierung im Nischensegment der öst. KFZ-Leasing Banken

The car leasing market in Austria is highly competitive. Large banks see additional potential in car financing to strengthen their customer loyalty. Car manufacturers are seeking new partnerships with independent car leasing banks to leverage their expertise while efficiently and reliably managing the existing brand network financially. There are also large automotive corporations that are establishing their own leasing banks to generate additional revenue. All providers face the challenge of selling their product 'car' to Austrian customers due to past and present financial market conditions. The reasons for this include the cautious buying behavior reflecting a 'savings mindset' on one hand, and the proper refinancing situation in the money and capital markets through the leasing institution on the other. This book presents various sales channels and focuses on how, despite the current financial market situation, a car leasing bank can achieve a positive EBIT in the long term from the perspective of overall bank management.