Name: Augmented Reality and Virtual Reality
Price: 235 CHF
Availability: InStock
ISBN: 9783319877037

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Zurich

Lausanne

Wohlen

Basel

Kriens

Winterthur

Bern

Dietikon

St. Gallen

Geneva

Springer

The book "Augmented Reality and Virtual Reality" provides a comprehensive overview of the latest developments in research on Augmented Reality (AR) and Virtual Reality (VR) across various industries. It highlights how AR and VR are transforming the business world and the innovative opportunities that arise for companies to offer their customers unique services and experiences. The collected contributions from the International AR & VR Conference, held in February 2017 in Manchester, expand knowledge about the technologies and their applications in areas such as tourism, hospitality, events, fashion, entertainment, retail, education, and the gaming industry. The topics addressed are relevant for both researchers and practitioners and are examined from a business and management perspective.

Actual product image Augmented Reality and Virtual Reality (English, Paperback, M. Claudia Tom Dieck, Timothy Jung)

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