Auf leisen Sohlen ins Gehirn

80 percent of our thinking remains unconscious and is shaped by metaphors and frames of interpretation. Our supposedly free thinking is influenced by those who consciously introduce certain metaphors into the public discussion. George Lakoff and Eva Elisabeth Wehling are on the trail of these secret holders of power: What language do politicians use in public debates to create the desired reality in people's minds? In lively discussions, the two scientists use language creations such as the War on Terror or Axis of Evil to explain how people think, how such thought structures physically change our brains and how we understand the world. In doing so, they cast a completely new light on questions of political identity, morality and religious values, or the role of the media and reporters. As a reader ler.