Architecture, Luxe & Marketing

"Architecture, Luxury & Marketing" is a specialized book that explores the fascinating connection between architecture and the world of luxury in the 21st century. In an era where architecture is increasingly viewed as a central element in the marketing strategies of luxury brands, the work highlights the transformation of architecture from a functional discipline to a competition for the extraordinary and iconic. The author, Anthony Duquerroy, analyzes how architectural icons serve as tools for branding and media representation, particularly in the context of renowned brands like Louis Vuitton. The book offers an in-depth examination of the emergence and significance of architectural icons in the luxury sector and poses the question of whether these can still secure a brand's dominance in the contemporary city. It is a well-founded exploration of the fundamentals of icons, luxury, and marketing, relevant for both professionals and those interested in architecture and branding strategies.