Applied Marketing Analytics Using Python

"Applied Marketing Analytics Using Python" is a comprehensive textbook aimed at professionals and students in the field of marketing. Written by Gokhan Yildirim and published by Sage Publications, this work offers a balanced combination of practical analytical tools and theoretical foundations of marketing. With 384 pages, the book provides a detailed introduction to the application of Python for marketing analyses, enabling readers to make data-driven decisions and optimize marketing strategies. The paperback cover ensures an appealing and durable presentation of the content. The English-language publication from 2025 targets an international audience and is particularly suitable for those looking to deepen their knowledge in marketing analytics. This nonfiction book serves as a valuable reference for anyone interested in exploring and applying the capabilities of Python in the marketing domain.