App Store Confidential

The App Store is a digital success story: it started in 2008 with just 500 apps, and ten years later it generates twice as much sales as McDonald's. But few people know how the App Store works. Until now. In "App Store Confidential," Tom Sadowski, who was most recently responsible for the app business in Germany, Austria and Switzerland, provides fascinating insights into the app economy. How does an app become successful in the store and even become the "App of the Year"? What are the dos and don'ts of working with Apple? And what is it like to work for the tech giant from Silicon Valley, which is surrounded by myths and legends? Tom Sadowski steps out of the shadow of the company and tells honestly and directly about his path to Apple, his personal experiences in the app business and meetings with Apple CEO Tim Cook. "App Store Confidential" is an insider's look behind the scenes of the cult company that has changed all our lives forever with iPhone, iPad, App Store and Co. "Anyone who wants to understand the app economy must read this book." FRANK THELEN, BESTSELLING AUTHOR AND INVESTOR.