Angewandte Psychologie für die Wirtschaft

Textbook on applied psychology in business with a focus on work, consumption, and society.

Business and society are challenged by megatrends such as digital transformation, sustainable development, demographic change, and global crises. This economic psychology textbook places people at the center of this dynamic and provides a practical insight into three central areas:

1. Work and Organization

2. Consumption and Market

3. Capital and Society

Clearly structured and didactically appealing, it offers a comprehensible and practice-oriented overview of economic psychology topics such as:

• Intergenerational management, volunteer work, the future of work and artificial intelligence, New Work, digital transformation, leading virtual and hybrid teams, leadership and sustainability, future skills, and myths of personnel selection
• Consumer behavior in multichannel retail, customer trust and distrust, sustainable consumption, user and customer experience, sustainable mobility behavior
• Design of incentive systems and experimentability, corporate social responsibility, the relationship between common good and self-interest, behavior-oriented business ethics

Additionally, you will receive digital supplementary materials.

Target audiences:

Students of economic psychology and other business-related fields, participants in further education, decision-makers, executives, and anyone interested in current challenges for business and society.

About the editors:

Prof. Dr. Jörn Basel, Professor of Economic Psychology at Lucerne University of Applied Sciences and Arts (HSLU). Member of the First International Network on Trust (FINT). His research focuses on how organizations can rebuild lost trust and how successful negotiations can be achieved.

Prof. Dr. Sylvia Manchen Spörri.