Angewandte Linguistik für Sprachberufe

The volume introduces applied linguistics for language professions. It promotes scientifically grounded thinking and action in a professional environment increasingly shaped by artificial intelligence. This third edition includes a new section on practice-relevant methods of applied linguistics. The chapters explore overarching linguistic connections in current language professions, from journalism to language management. By reading, learning, and practicing with this book and its accompanying online resources, awareness is created of where humans excel over artificial (language) intelligence. Concise theoretical considerations and case studies encourage the exploration of socially significant questions from a linguistic perspective and the scientific consideration, investigation, and resolution of practical problems. In this way, the volume supports interested individuals in using language in their professions more reflectively and effectively.