Analyse des stratégies marketing dans la téléphonie mobile au Burundi

The book "Analysis of Marketing Strategies in Mobile Telecommunications in Burundi" offers a comprehensive examination of marketing strategies in the country's mobile sector, particularly in the context of ONAMOB between 2005 and 2010. Given the intense competition in the telecommunications market, the necessity for companies to differentiate themselves through effective marketing strategies becomes evident. Authors Olive Dusabe and Richard Ntirampeba analyze the challenges faced by companies and highlight the growing demands and volatility of customers. The work not only provides a detailed analysis of existing strategies but also offers valuable recommendations for corporate management and government agencies to enhance competitiveness and improve customer loyalty.