Allgemeine Betriebswirtschaftslehre

Reviews of the book: “This textbook on General Business Administration provides Bachelor students with a very concise introduction to the most important questions in business administration, focusing on the essentials.” Prof. Dr. Dr. h.c. Sönke Albers, KLU, Hamburg “This compact, contemporary foundational work presents the entire spectrum of business administration at a consistently high level. An extremely successful combination of theoretical grounding and strong practical relevance.” Prof. Dr. Dr. h.c. Henning Kagermann, former President of acatech, former CEO of SAP AG “This excellent textbook by Thomas Hutzschenreuter is a profound introduction to business administration that excites Bachelor students about the subject and presents a range of highly relevant topics through understandable case studies.” Prof. em. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, TU Munich “An important advantage of this foundational textbook is that it effectively conveys the areas of financial management and accounting, which are not easy to teach, with strong theoretical grounding and in a very illustrative manner.” Prof. Dr. Dr. h.c. Jürgen Weber, WHU – Otto Beisheim School of Management, Vallendar In the 7th edition, all chapters have been completely revised, especially with regard to the topics of digitalization and sustainability. Current challenges and implications related to pandemics, as well as recent developments such as Brexit, free trade agreements, the Wirecard scandal, electromobility, influencer marketing, and agility, have been included. Additional materials are available via an app: Download the Springer Nature Flashcards app for free and access exclusive content as a print book buyer to test your knowledge. The content includes companies and markets, entrepreneurship and corporate management, corporate environments and development, and business success and liquidity.