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The world of stocks is much simpler than most people think. Of course, there are some prerequisites and laws to consider. However, the most important thing is solid knowledge - and this book provides that. André Kistler has been passionate about stocks since he was 16 years old and has been a successful Swiss asset manager for decades. Now he shares his long-standing insights and solid principles that pave the way to personal stock market success. Alongside practical tips and tricks, there are many suggestions regarding the mindset of private investors when it comes to investing. André Kistler breaks down prejudices against stocks, debunking the myths of uncertainty and risk in investing with his wealth of experience and concrete numerical examples. Where others instill fear, the renowned expert counters with his book. In the current financial climate, he presents an optimistic counterpoint. "Those who read this book will not get rich quickly. But slowly, systematically, and without drama. And in the world of investing, that is ultimately what matters." Mark Dittli, Swiss economic and financial journalist.