Akquisition - Auftrag - Profit

Successful acquisition is more than just selling. Acquisition always requires an appreciation of the customer and the willingness to offer them a tangible, real benefit. This is exactly what this book is about. Wolf W. Lasko vividly and practically demonstrates how you can win customers and projects with your solutions. Step by step, concrete examples illustrate which acquisition channels to use and when, how to structure your briefing, concept, and idea, and then present a precise offer. You will also learn how to present yourself convincingly and what pitfalls await you in the closing phase. A valuable read for anyone looking to secure contracts with their business idea and lead their company into profitability. Now in its 2nd edition! Here you will find suggestions to rethink your own customer acquisition strategies.