Agile Produktentwicklung

Be agile if you want to retain your customers.

Agile product development has become more than just a best practice; it is evolving into a survival strategy for companies. Ever shorter cycles, globally distributed teams, and increasing complexity demand more innovative development processes. Agile methods help with fewer rules, iterative approaches, and reduced bureaucratic effort.

How it works is detailed in the book:

• Get to know the method: the roles, the associated rituals, and the introduction in the company.
• Achieve quick, transparent results with the help of an Agile Coach.
• Implement agile sprint rhythms: clear goals, explicit commitments, room for execution, and successful completion.
• Benefit from the experiences of others: leaders from nine top companies describe their understanding of Agile and its implementation in their own organizations, the initial situation, team dynamics, and lasting changes.

Agile teams feel their progress at work, constantly improving in short sprint cycles. They recognize each other, creating a more positive atmosphere. Everyone involved moves step by step on a self-reinforcing success spiral, leading to greater economic success and satisfied customers. Let yourself be inspired here as well.

In the 2nd edition, the authors have made some additions and updates.