Advertising as a virus

No advertising, please! In today's world, it is becoming increasingly difficult for companies to capture the attention of consumers: The flood of advertising, fragmentation of media channels, and modern ad-blocking technologies are some major challenges for traditional marketing. As people increasingly distrust traditional advertising, it is little surprise that the most important form of advertising today is not advertising in the traditional sense: in fact, consumers rely most on the recommendations of other consumers, which is known as word of mouth. With the development of the Internet, word of mouth has evolved from a marketing discipline that received only secondary attention into a new and topical area of interest. One form of word-of-mouth marketing in the digital age is viral marketing. In this book, the importance that p.