Ab 50 ist man alt genug, um zu wissen, was man will und kann

The older generations are the richest and only growing customer groups. They are the future and their purchasing behaviour determines the existence of companies in almost all sectors. CUSTOMER CONNECTION is becoming a decisive success factor. Today's older people are fitter, more critical, more demanding and more willing to change than any generation before them. Marketing, sales and communication concepts need to be adapted - as does the way companies deal with older employees. It's high time to prepare for this. This is the roadmap for dealing with a powerful demographic group.