A Technique for Producing Ideas

English, James Young, 2003
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Product details

Reveals a methodology for idea generation. This book is aimed at advertising professionals and others who want to boost their creativity. It describes a five-step process for gathering information, stimulating imagination, and recombining old elements into new ideas.

Key specifications

topic
Economy & Law, Technology & IT
Subtopic
Business Administration
Language
English
Author
James Young
Year
2003
Number of pages
64
Book cover
Paperback

General information

Item number
7661820
Publisher
McGraw-Hill Education
Category
Reference books
Release date
6.2.2018

Book properties

topic
Economy & Law, Technology & IT
Subtopic
Business Administration
Language
English
Author
James Young
Year
2003
Number of pages
64
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

Product dimensions

Height
177 mm
Width
128 mm

30-day right of return if unopened
No warranty

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