50 Jahre Überraschungs-Ei, 1974-2024 - Ein Spielzeug wird zum Sammlerstück

In 2024, the Kinder Surprise Egg will turn 50 years old! This is no surprise – but a great opportunity to look back at the history of Ferrero's blockbuster. Author André Feiler has been a prominent figure in the Kinder Egg scene for over 25 years. The expert takes readers on an exciting and richly illustrated journey through time: from the origins of the surprise eggs to the changing decades from 1974 to today. With great expertise and a touch of humor, he shows how the small toys that came with the chocolate eggs have become sought-after – and valuable – collectibles. Everything that has ever been inside the egg is collected: not only the popular hard plastic figures but also puzzles, instruction leaflets, metal figures, playsets, miniature vehicles, and colorful toys of all kinds. Initially, the contents of the Kinder Egg were primarily collected in Germany, soon spreading across Europe, and now collectors around the world are captivated by the Kinder Egg. The contents from the 70s and 80s are particularly sought after, but new figures and toys continually find enthusiastic fans. One thing is for sure: the Kinder Egg is turning 50 – and it’s not retiring anytime soon. For this book, André Feiler managed to enlist the help of two Kinder Egg celebrities. André Roche, the iconic designer of the figure series from the 80s and 90s, contributed a drawing with a dedication to all collectors. And Uwe Grünewald, head developer at Ferrero, provides a behind-the-scenes look at the sweetest surprise in the world in an interview for the first time.