36 Strategeme für das Management

Harro von Senger is regarded as the expert on Chinese strategic arts, particularly the "36 Stratagems," which he has popularized in the West. The 36 Stratagems are "techniques of cunning" presented in the form of phrases such as "Lead the sheep away with a light hand" or "Decorate the barren tree with artificial flowers." Virtually every Chinese person is familiar with them and applies them, while their significance is often underestimated or even ignored in this country.

"In our European cultural sphere, we should learn to be cunning and not condemn cunningness outright, but rather recognize it as something that belongs to everyday life. (...) Interestingly, the same character 智 is used in Chinese for the words wisdom and cunning."
Harro von Senger

The art of cunning, cherished and admired in China for centuries, is a mystery to Europeans. The "36 Stratagems" represent the most important collection of cunning techniques used in China. Harro von Senger discovered them in the Middle Kingdom and brought them to the West. In this book, he presents the 36 Stratagems specifically for management for the first time. He demonstrates:

• how to successfully defend against cunning maneuvers and surprise tactics,
• how to prevent being taken advantage of in negotiations,
• how to utilize the 36 Stratagems in a situation-appropriate, legally and morally sound manner for your own benefit.

The 36 Stratagems can become a daily working tool for any management – serving as a source of inspiration and a globally applicable tool for solving and avoiding problems.