30 Minuten Corporate Newsroom

Think in themes, not in departments. How to optimally master the digital transformation in your company. Marketing, communication, and PR must now be oriented around themes - not channels. Whether it's a medium-sized business, a corporation, or an institution - perfectly organized with the newsroom. Companies today need to convey serious content to be taken seriously by their audience. Implementing excellent ideas with little money is smart and essential in the digital age. Marketing and communication require an organization that is theme-oriented - no longer channel-oriented. This is precisely the philosophy of the corporate newsroom. In this book, learn how communication can be efficiently organized with the help of the corporate newsroom, what roles are designated within the newsroom, and how to prepare, design, and successfully implement the newsroom in your company.