30 Minuten Content-Strategie

Design content marketing efficientlyBind customers and increase your brand perceptionYou have great products or services that need explanation - and you want the right people to know that! With relevant content, you can not only position yourself and your company as experts in your field, but at the same time also improve the image and credibility of your brand or make your company attractive as an employer. Content helps to increase brand awareness and customer loyalty, as well as to acquire new customers. In short: Efficient content marketing is indispensable for the success of your company today. One thing is certain: good content is your most important brand ambassador, but unfortunately so is bad content.The aim of this book is to help you make your content marketing even more efficient. This requires an individual content strategy. Every company needs to think about how it can reach its target groups, because classic advertising has had its day and the diversions via classic media that used to be the norm has long since ceased to have the usual effect.Companies must also see themselves as publishers of relevant content and act like media houses, in some cases even taking on their role.But how do you build a suitable content strategy, which contents pay off for the respective communication goal and how do you organise the transformation to a content supplier in a company?Find out how you can develop a successful content strategy from your communication strategy and implement it concretely in your company with the help of the organisational form of the corporate newsroom cross-medially.