30. Corporate Design Preis

In a constantly evolving and increasingly interconnected world, a company's visual identity plays a crucial role in creating a strong presence and a distinctive brand personality. Corporate design today is a holistic approach that translates corporate values, mission and vision into visual elements. This volume shows how companies make this connection and strengthen their brand identity to achieve long-term customer loyalty and a positive perception in the market.
Remarkable in many re-designs is the trend towards "evolution instead of revolution". This approach is characterised by a responsible approach by those involved to the history and values of the corporate images to be developed from it. The goal is to find ways to gently evolve corporate visual identities and transform them in small steps for the next generation.