30. Corporate Design Preis

In an ever-evolving and increasingly interconnected world, a company's visual identity plays a crucial role in establishing a strong presence and a distinctive brand personality. Corporate design today is a holistic approach that translates corporate values, mission, and vision into visual elements. This volume demonstrates how companies can make this connection and strengthen their brand identity to achieve long-term customer loyalty and a positive market perception.

Notably, many redesigns reflect the trend of "evolution rather than revolution." This approach is characterized by a responsible handling of the history and values of the corporate identities being developed. The goal is to find ways to gently evolve the visual identity of companies and transform it in small steps for the next generation.