Student research project from the year 2000 in the Department of Business Administration - Marketing, Corporate Communications, CRM, Market Research, Social Media. Grade: 1.3, Rheinische Fachhochschule Köln (Department of Business Administration). Course: Marketing Instruments. Language: German.
Abstract: If one rightly assumes that all entrepreneurial actions are dominated by the sales area, the analysis of the strategic business areas is of central importance. The planning of all sub-areas must always be based on the main bottleneck, the sales area. Thus, external opportunities in combination with internal resources have a direct impact on the strategic key figures of the company and, consequently, on short or long-term corporate goals. The portfolio analysis aims at these interrelationships by defining strategic business areas and observing their positions in the market.
| Language | German | 
| Number of pages | 24 | 
| Book cover | Paperback | 
| Item number | 7250030 | 
| Publisher | Grin | 
| Category | Reference books | 
| Release date | 12.1.2018 | 
| Language | German | 
| Year | 2007 | 
| Number of pages | 24 | 
| Book cover | Paperback | 
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| Climate contribution | 
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