Sportmanagement

This application-oriented textbook conveys the fundamentals of sports management. It describes the key theoretical concepts of the various subfields of sports management and their implementation through a multitude of practical examples and real case studies from management practice.

The topics include:

• Fundamentals and development of sports management
• Club, association, and sports facility management
• Organization and personnel management
• Marketing and communication
• Finance, funding, and law
• Future trends in sports management

Students gain theoretical knowledge of the essential foundations of sports management as well as the management and action competence that provide a crucial competitive edge for a career in sports management. Therefore, this book is not only the ideal companion for beginners in their studies but also supports master's students.