Stellenanzeigen wirksam und erfolgreich formulieren

In this book, you will learn how to formulate a job advertisement effectively and persuasively, how to structure it clearly, what functions it serves, what the most important information is, and how to address the right applicant groups. The specifics of print media, online media, and online ads, as well as the requirements for corporate websites and Recruiting 2.0, are also covered, along with employer branding and other aspects and functions of modern job advertisements. The focus is on a wide selection of formulation ideas for targeted and attractive communication – for adoption or as inspiration. With the ready-made text modules, you can easily and quickly adopt precise formulations, allowing you to create a job ad with style and linguistic confidence. The text modules contain independent and sometimes unconventional formulation and communication ideas to attract the desired applicants. Additionally, you will stand out from the somewhat uniform language of other job ads and position the advertised position and the company as an employer more clearly and with greater profile. Various Excel tools for planning, analyzing, and managing ads help save time and avoid mistakes. Some examples include a media plan for personnel searches, calculation of job advertisement costs, budgeting of recruitment expenses, and more. Numerous forms also facilitate administration. All work aids and text modules are included on the CD-ROM.