Digitale Formate entwickeln

This is how an idea takes on a clear format. Your editorial team wants to start a podcast, newsletter, or social media channel, but you don't know how to kick off the project and implement it in the long term. This book helps you develop digital products. Mark Heywinkel explains the fundamentals of format development in a practical manner. He shows the phases in which editorial teams can analyze their audience, brainstorm product ideas, build prototypes, and create structured formats. A book for everyone in newspaper, TV, and radio editorial teams who want to successfully position their brand in the digital space.