Influencer Marketing

This book provides a well-founded and pragmatic explanation of all the key success factors of influencer marketing - for both companies and influencers. Marketing professionals learn how to best integrate influencer marketing into their communication strategy, how to find the right influencers, and which specific rules should be followed to ensure optimal cooperation: from the drafting of the contract to the briefing and monitoring. In addition, many useful platforms, networks and tools are presented. Influencers receive valuable suggestions on how to further professionalize their careers and learn from experience reports and recommendations from successful players in the market. As an important and success-critical topic, the competition law basics of influencer marketing are also presented in an understandable and action-oriented manner. An unz.